If you are a digital marketer looking to boost your Digital marketing strategies using Top 5 Digital marketing tools, you will want to know about certain tools that can make things easier. with digital marketing tools , you will be execute proper strategies in the right manner. These tools are designed to keep things organized, allowing you to make necessary customizations whenever needed.
In this post , we share the Top 5 digital marketing tools in 2024 you should experiment with and try if you want to outshine your marrketing compaigns in 2024.
1.Mailchimp
Mailchimp is a social advertising and email marketing tool designed to archestrate and automate digital marketing compaigns .It is one of the best digital marketing tools you can get to improve your compaigns and track the traffic generated.Mailchimp is a well-renowned name in the world of email marketing.Moreover,the platform allows multiple integrations with different SaaS companies.
The features of Mailchimp:
– Creates better content with easy-to-use design tools.
– Use Ai-powered assistant for generating custom designs.
– Creates personalized emails and get up to 6 times more orders using marketing automation.
– Provides tools for getting insights and analytics at one place.
– Also,provide a free plan for small marketers.
Mailchimp incorporates pre- built , customizable email automation that makes it easy for you to reach the right audience at the right moment . The best part is that you can keep your brand top of mind and delight your customers with happy automation , and order notifications.
2.Google Analytics
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. All you have to do is install Google Analytics on your site, and you are ready to go.
The features of Google Analytics:
– Provides you with information about traffic on your website that is divided by devices, products , pages, and more.
– Let you create your matrics , dimensions , and dashboard for easy access to data and information.
– Helps you to understand your target audience in a better way . You will get real-time updates about your websites customers , including the pages they they are currently exploring . this can help you make your landing page more engaging by providing the customers with a more intuitive experience.
– Let your uncover insights about how the business is performing.
– Let you share the insights with the help of various reporting tools.
– Let you organize and visualize the data suiting business requirements.
Last but not least, Google Analytics comes with tons of features, functionalities, the ability to create customized reports and dashboard.
3. Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.
The features of Google Ads:
– Drive website visits
– Increase the call calls from customers through a click-to-call button
– Increase footfall in your shops
People need to learn Google Ads first in order to use it effectively; else you will be wasting your money (Learn to create Google ads here). The best part about Google Ads is that return on investment (ROI) is relatively easy to measure. Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.
The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.
Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well.
4. Canva business
If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing. Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts.
The features of Canva:
-Canva allows you to edit posts and create graphs or any type and kind.
– The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
– It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.SE
Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it.
5.SEO PowerSuite
This website SEO PowerSuite, is an all-in-one SEO software toolkit designed to cover every aspect of SEO, including keyword research, rank tracking, on-page and content data, backlinks analysis, mobile SEO, local SEO, and reports. This toolkit is aimed at both beginners and SEO experts, offering tools for site ranking on Google, backlink checking, content editing, and much more. It’s suitable for individual professionals and large SEO agencies, providing a comprehensive solution for optimizing websites and improving search engine visibility.
